24% of Pandora Users are Mobile-Device Centric

Submitted by admin on Sat, 11/28/2009 - 08:49.
I personally believe that 2010 is the year of mobile-centrism: location-awareness, mobile media-consumption, and real-time communication.  Great corroborating news from Pandora (a service I don’t use but people love): Pandora: 24% Of Our Users Signed Up on a Mobile Phone:

Fully half of the company’s first-time users are now signing up via mobile devices, he told me, and since Pandora arrived on the iPhone in July 2008, 9 million people have created new accounts on smartphones, including iPhones, BlackBerrys, Palm and Android phones. That’s 24 percent of Pandora’s total user base, which is currently at 38 million and growing. Pandora has been installed on 13 million smartphones to date, meaning that about 70 percent of its smartphone users didn’t have desktop accounts previously.


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