Most of think of social media through our marketing lens eyes. As we should. That’s likely its greatest use. But the reality is that social media encompasses so much. Or more importantly, it will soon touch on most internal business operations.

That’s why I wrote that latest post. We seem, in our attempts to define it, to be actually inadvertently limiting it. Much of our call-to-change, if implemented, could result in ineffective disjointed efforts that lead to disappointment and even failure.

I just read a great report from Aberdeen Research, Customer 2.0: The Business Implications of Social Media. Aberdeen determined from its research that there were three levels of adoption, Best in Class (20%) are those organizations whose practices are significantly superior to the industry standard, resulting in more successful implementation. Industry Average (50%) are exactly that. Average adaptation, average performance. Laggards (30%) suffer from poor performance because of lower than average adaptation of social media. Both Industry Average and Laggards are divided between companies that are looking to improve their standing and those that are apparently satisfied with their status quo or lack the vision to improve.

From the report I’m garnering several trends that are impacting levels of success… (more…)

Related Posts

• War and Pornography
• WOM Does Have ROI
• Online Influence is Not the Only Influence on Voters
• Edelman’s Social Media Index is Currently Useless
• Questions About Influential Brand Advocates
• Two AdAge articles today
• Facebook’s Future Looks Rosy
• 2315 reasons to feel good about social media and Dave Fleet
• Social media: Who will control it?
• ooVoo in action