Shawn Collins says in Companies Increased Social Media Efforts in 2010:

The Social Media and Online PR Report, published by Econsultancy in association with bigmouthmedia, is based on a survey of more than 1,100 companies and agencies.

The research covers how companies are using online PR tactics and social media for marketing and customer service.

Some interesting information from the report:

• 86% of companies plan to spend more money on social media in 2010
• 13% of companies are planning to maintain their current social media budget
• 54% of companies citied lack of resources as a hurdle for participating in social media
• 90% of companies say social media takes up more time internally than a year ago

Statistics like those coupled with the points made in this video produced by Socialnomics should signal a giant wake up call to any company not already involved in social media.