Jeremy Pepper just wrote a blog post entitled Can I can get a big cup of STFU please? that you should read.  The long story short is that  social media is just one part of public relations and that everything really hinges on relationships and connections:

The fact is that social media is ONE part of public relations. A SMALL part, if you are a good PR person or firm. The other parts are traditional media (while it might be shrinking, it still reaches that middle part of the country), analyst relations, events, and more.

Leo Bottary, SVP at Mullen, asked a pretty great question over on LinkedIn, What motivated you to learn about social media?  I took a stab at answering in my own way:

I am really proud of the work we at Abraham Harrison are doing on behalf of Jerry White's new book, I Will Not Be Broken: Five Steps to Overcoming a Life Crisis, and new organization, SurvivorCorps. So excited am I that we really created a gorgeous Social Media News Release (SMNR) for the project, for both I Will Not Be Broken and SurvivorCorps -- and I wrote about it over on Marketing Conversation. Via Chris Abraham - Because the Medium is the Message

Abraham & Harrison offers its clients comprehensive Online Conversation Marketing campaigns based on the core fundamentals of effective Marketing Communication techniques. We integrate Online Publicity, Online Grassroots & New Media Marketing, Business Intelligence and Search Engine Services to ensure that our clients’ message, the right message, is being portrayed in every corner of the digital space. Additionally, we offer our expertise in the areas of profiling, intelligence, forensics and crisis management.

Mark Harrison, CEO - Mr. Harrison's unique history of professional experience blends technology, education, business, and international affairs. Trained as a diplomat, Mr. Harrison has worked with UNHCR, the IMF, and the World Bank Group. He has served as a political functionary, technologist, and journalist in the US, Europe, Thailand, Israel, Tanzania, and Guatemala.

Abraham Harrison is a company of 22 people stretching across 14 time zones, and living in five countries on four continents. We are of four nationalities and six ethnicities.

Among us we speak not only English, but Spanish, Afrikaans, German, French, Hindi, Swahili, and Arabic. Our people have lived in the US, UK, Canada, Mexico, Guatemala, Liberia, South Africa, Tanzania, Tunisia, Germany, Spain, India, and Egypt.

In this highly international, intercultural, interlingual company that is Abraham Harrison LLC, we meet on the internet and operate primarily in English - and we live our daily lives both on and offline within the constantly morphing cultural boundaries that is our modern cosmopolitan world.

Last week, Mark was contacted by a reporter from IDG who wanted to know about how Abraham Harrison LLC uses Google Apps Premier, and Mark Harrison, our CEO, obliged. The article was published online today, For Web Apps, Get a Service Guarantee, in PC World (via Marketing Conversation and Chris Abraham).

I will let my words speak for themselves, as published in this month’s Atlantic magazine in Lori Gottlieb’s article, Marry Him: The case for settling for Mr. Good Enough (gulp):

"Who the heck is Chris Abraham and how did he get to be such a * known quantity*? Check out his blogs (try www.chrisabraham.com) and check him out on Facebook. Chris Abraham has a lot more blogs than just the one and I checked them out along with his posts on Facebook and somewhere along the way the mention about his year-long moratorium on sex came up." These are the questions that Stevie Wilson asks me in a very intimate podcast interview that you should check out! Episode 1 and Episode 2. (Via Memes.org and Chris Abraham - Because the Medium is the Message, and -- of course -- LA-Story Blog by Stevie Wilson)