In Abraham Harrison LLC lingo, we would call the "tracking online chatter" executing an Online Conversation Audit and then maintaining ongoing online intelligence-gathering and analysis.

As word of mouth marketing has proven to travel further, faster and more effectively than traditional marketing, the development of a comprehensive online advocacy program is vital to promoting any idea, product or person.

Doing online advocacy requires commitment, inclusion, attachment, and perseverance. If you participate online, you had better not be a one-night-stand. Be sure to engage in the long term conversation and always be available to answer questions.

While exploring the blog search engines for relevant company-related content, take note of particularly friendly blogs and bloggers. Also take note of any blog and bloggers who are actively embedding Your Company code into their blogs.

The internet is neither a place nor a One cannot broadcast to the internet and there is very little correlation between throwing money at advertising and building brand equity.

While exploring the blog search engines for relevant company-related content, take note of particularly friendly blogs and bloggers. Also take note of any blog and bloggers who are actively embedding your company code into their blogs.

Once a list of friendly and like-minded bloggers has been assembled, organize them in an Outlook Contacts folder.

Don’t hesitate to reach out to individual bloggers and friendlies informally in order to build a connection and a conversation. It is important to make sure any formal outreach is carefully considered before moving forward.

A powerful technique for building ommunity on blogs is to find a compelling item about your industry, products, and services, then search for blogs that are already talking about it on Technorati.

It is much easier to message on blogs that are already having friendly conversation.