I woke up to an amazing article written by Jonathan Trenn, The fallacy of community, and I responded in a comment to a pretty passionate article and a passionate comment string, and here’s what I wrote — and I have expanded the argument below, so it is an expansion:

Abraham Harrison is a company of 22 people stretching across 14 time zones, and living in five countries on four continents. We are of four nationalities and six ethnicities.

Among us we speak not only English, but Spanish, Afrikaans, German, French, Hindi, Swahili, and Arabic. Our people have lived in the US, UK, Canada, Mexico, Guatemala, Liberia, South Africa, Tanzania, Tunisia, Germany, Spain, India, and Egypt.

In this highly international, intercultural, interlingual company that is Abraham Harrison LLC, we meet on the internet and operate primarily in English - and we live our daily lives both on and offline within the constantly morphing cultural boundaries that is our modern cosmopolitan world.

The future of Social Network Services (SNS) can be discovered on High School and College campuses. I believe that topic-specific "vertical" SNS's are very important, but I also think that the model needs to be University-like – a modularized SNS.

Do you think that people who play Second Life, World of Warcraft, Xbox Live, MMOGs, and MMORPGs are freaks? Do you consider message boards, forums, virtual realities, and virtual communities to be a waste of time, populated by losers?

Marketing to the entire Internet is impossible. This is why it is important to define your target audience and determine ways to find that audience while being open to the many and evolving ways of accessing online communities.

Why should the online conversation change because of you? Why should online communities care about what you have to offer?