Usually, reputation defense is about cleaning negative search results off of Google, Yahoo!, and Microsoft Live; however, in the case of a recent international financial services firm we did work for, we were effectively able to prevent any negative mentions to even take root.

Despite providing Internet users with a wealth of accurate
information, some brands have faced the hard reality of the adverse
affects that negative online chatter and mis-information can have.
Fortunately, the majority of these trends can be reversed, if treated
early and in the right way. By providing clients in need of Online
Reputation Clean-Up and Defense services, the Abraham & Harrison
team harnesses the power of an integrated approach to attach negative
opinions and misinformation from all sides. In combining our Search
Engine Services (including Domain Name and Defensive SEO), Online
Public Relations, Business Intelligence and our Online Grassroots and

Brand of the world, large and small, know that visibility of favorable content within key search engines can make or break your marketing and public relations initiatives. In addition to offering tailored marketing communication and business intelligence solutions to our clients, Abraham & Harrison is also a full-service Search Engine Marketing agency. Programs falling within this department include: Traditional Search Engine Optimization (Promotion), Defensive Search Engine Optimization (Protection), Domain Name Protection and Domain Name Services.

Thinking of a great domain name, registering it or if unavailable, buying it from its owner, and possibly initiating trademark proceedings are the first steps to implementing a domain name strategy. The next step is to make sure your online brand is locked down with a mind to controlling brand reputation, both in terms of promotion and protection.